Tag Archives: google

Google’s Social Push

Watch it to learn about Google’s brand new “+1” feature!

Google, still the reigning King of the Interwebs, has long faced pressure from Facebook to become more social. In a move towards that direction, they have added a feature called the “+1” feature.

From Google

The +1 button is shorthand for “this is pretty cool” or “you should check this out.”

Click +1 to publicly give something your stamp of approval. Your +1’s can help friends, contacts, and others on the web find the best stuff when they search.

This is a direct competitor with Facebook’s “Like” feature, that seeks to colonize the internet bit by bit.

How successful will Google be is anyone’s guess. My take on this is that Google might eventually win out, since it has the plus point of being literally all over the internet i.e it does not require content creators to agree to have the “+1” feature to be implemented, since it is in the search results.

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Google’s Search Engine Updated: Original Content Preferred

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Anyone who follow’s Google’s updates would know, Google is on a content farm stampout rampage. Here’s a short timeline so far:

31st Jan 2011: Google rolled out their first changes in a slew of moves to curb the prevalence of content farm thrash. It affected an estimated 0.5% of search results.

25th Feb 2011: Google updates its search algorithm to be heavily biased towards original content.

[Placeholder for further updates]

This is a huge boost for many ad supported websites. According to Downloadsquad, a website featuring worthy downloads and fun time-waster apps, this has boosted their traffic quite significantly. They regularly produce original, useful content that gets plagiarized often enough. Google’s recent moves have allowed them to recapture traffic that was lost to blatant plagiarism.

In its own way, Google is making the internet a better place. A place where content producers get the credit and traffic they deserve, and audiences reach the content producers directly, where all enquiries and the likes can be addressed.

On the whole, this looks like a smart move from Google to further reinforce its already vice-like grip on information indexing and retrieval. Bing and Yahoo! (both owned by the other software behemoth Microsoft) will need to buck up (setting yourselves as default top-right-hand-data-field search engines don’t really count in this respect) if they are going to pose any real threat to Google Search’s dominance.

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Facebook: Colonizing The Web, One “Like” At A Time

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Facebook’s “Like” button. Does not look like much does it?

This little feature is one of the catalysts that propelled Facebook to verb-like (as in ‘I’ll Facebook him’) prominence on the internet today. Not convinced?  Hear me out.

Sometime in 2008, many users were lamenting that Facebook was a “walled garden”, that it did not allow interaction beyond its monochromatic blue boarders. Conventional wisdom in the technology industry was that, and it stands true yet, that walled garden type technology will eventually see their users leave and seek greener pastures.

Mark Zuckerberg, Facebook’s CEO and his team were well aware of the problems that walled garden technologies present, but they did not seek to tear down those walls. Oh no, that was way too much trouble. Instead in Febuary 2009, they simply expanded those walls and invited the rest of the Web to come in and play.

They introduced the “Like” feature.

That was an ingenious move, from there onward, users will be interacting with Facebook even when you are not at Facebook.com. To web developers, this was a win-win. For years and years, they have wrecked their brains thinking up ways to make their content more “social”, fully knowing that it was a sure way to create traffic (comments on blog posts and web forums literally operate on this principle). Suddenly, they could potentially have the entire Facebook population within their reach. 190-million

Now, we all know that Facebook was not the first to create plug-ins like these. Yahoo, Twitter and Digg have tried, with only budging success. What makes the idea tick was the staggering growth of Facebook. It currently has 500 million users, and that number is growing at a faster and faster rate. If we were to look at a graph plotting Facebook’s user population anuclear chain reactiongainst time, it would resemble that of a nuclear chain reaction before reaching critical mass (Fig. 33.3).

One of the founding principles of Facebook was to be useful, and in this respect, they have fulfilled it through and through. Not only have they enabled web developers to extend their reach, they have also allowed themselves to easily track user preferences, which is key to advertising. It is their ability to sift out such win-wins that will surely drive the company to further success.

At the point of writing, Google is still the undisputed king of the internet search and information profiling. Google, the one that everyone turns to in order to make sense of diarrhea of information that is the internet. Will Facebook overtake Google in that respect? It is not unlikely, but it would take a lot of effort on Facebook’s part, but when they do, it would be with astonishing, even horrifying personal accuracy.

What Facebook has succeeded in doing thus far is priming itself to be as ubiquitous and essential as Google, which in itself is no mean feat. The world’s biggest social network won’t be going away, and you, the Facebook user, are going to see to that, one “Like” at a time.

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